OUR BRAND IDENTITY

Day after day, Metabo products prove their efficiency in professional use - in the hardest of conditions - worldwide.

Therefore "when it matters" is the core thought of our new international brand appearance, which shows the use of our tools on construction sites all over the world - authentic, illustrative, genuine.

Where professionals give their best, they have to be able to rely 100% on a partner, even more: They have to trust that partner.

The appearance supports this with a powerful and brand-specific delivery.

The milestones in Metabo's history show our origins and our commitment to engineering ingenuit. Our name has always stood for high-grade quality products from professionals for professionals.

From Nürtingen we are active across the entire world, thus combining the dynamics of a mid-sized company with the cosmopolitanism of a global player.

We are mobile, target-oriented and flexible, with the courage to question things that have been successful in the past. Thus we are always prepared to embark on new paths. Innovative strength and short development periods (platform strategy, rapid prototyping etc.) are the basis for powerful systematic product solutions. The milestones in Metabo's history show our origins and our commitment to engineering ingenuity. Our name has always stood for high-grade quality products from professionals for professionals.

Professional dialogue

Metabo stands for real partnership

We want to know exactly what professionals need - and what they still might need to work safely and without stress. Therefore we are permanently visiting construction sites all over the world and listening more closely. We believe: Listening is the start of every good idea.
Employees from all company areas are in dialogue with users and maintain an exchange of thoughts on the new development and optimisation of tools, accessories and services. This dialogue also extends to include company areas that are also not normally in daily dialogue with customers in order for them to get to know the requirements and expectations of the customers and of course, to develop solutions.
The opinions and experiences from more than 200 interviews in the past 6 years are the platform for our innovations and optimisations. This permits us to always offer tailor-made system solutions for the differing requirements of professionals.